Although graphic design has no rules, for me its unification is very important, especially if it is about brands, there are some that don’t have the position of the greats of the industry and that kind of companies need help to scale in a consistent and reliable way in their visual communication. I worked with the Homie brand for a year. Homie is a web application that allows you to rent the apartment of your dreams, in less than 24 hours and without the need for an endorsement. From 2017 to 2018, Homie grew exponentially. It was nominated with 30 other companies to be the business promise in 2017 by Forbes.