Volvo is a globally recognized brand, so during the time I was working with this brand, campaigns and communication were promoted on social networks that helped transmit the company’s values: quality, safety and care for the environment. The main objective was to bring the brand to more people, especially to individuals from transport companies to increase Volvo sales, because it is a difficult sector, weekly and informative campaigns were promoted, and with the team we created a community for buses lovers. The Art Direction guidelines were created in Sweden, graphic materials such as photographs and illustrations also came from there, so I just had to follow and adapt the brand to the Mexican context.