Boxtasis was born in 2018 with the intention of being the first market place in Latin America to sell subscription boxes. When the project came into my hands, I detected several problems, among them that their communication was aimed at entrepreneurs and not at their consumer public and this was a bit more complex because they did not even have their target defined. Then, first, we worked with written communication, with the tone and voice of the brand and the look and feel, later with brand applications. Once everything was defined, small digital campaigns began to be created to publicize the products of the market place.