Tornaluna Launch
ABOUT THE PROJECT
Vanessa Zamora is an independent singer-songwriter, who has performed at music festivals such as the Austin City Limits in Texas and television shows such as Despiérta América. When I got to the project to launch their second album, Tornaluna, everything happened very quickly, I had to develop a launch strategy in social networks and propose graphic materials to promote the album, from street prints, merch, to instagram stories. My job was to give continuity to the art direction that had all the identity of the album, which was intervened by: Everything was developed in less than a month to be able to have everything ready before the tour began.
Charge
Art and Creativity Direction
Activites
- Planning for album cover unveiling
- Content planning for album promotion
- Applications to different promotional materials for the album
- Documentation and management of graphic materials
Years
2018